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We’re excited to announce a new partnership between mOOvement and AgriProve, Australia’s leading soil-carbon project developer. This collaboration connects mOOvement’s GPS & BLE ear-tag technology with AgriProve’s proven soil-carbon project framework, giving farmers a simple, powerful way to improve grazing, protect groundcover, build healthier soil, and generate carbon credits.
For producers looking to sharpen grazing decisions, strengthen their land, and create new revenue through soil carbon, this partnership delivers a genuinely practical pathway.
mOOvement provides long-range GPS and Bluetooth Low Energy ear tags, water monitors and a full connectivity kit that shows exactly where cattle go, how long they stay in each paddock, and how they use water. This gives producers live visibility over the herd and accurate records of grazing pressure, movement and behaviour.
AgriProve helps farmers register, baseline and run soil-carbon projects. They operate with a simple RBIMC process:
When soil carbon rises, farmers earn ACCUs, tradable Australian Carbon Credit Units
Together, the integration does something new:
it connects real, continuous grazing data with soil-carbon project requirements, giving farmers clearer evidence that their grazing management is protecting groundcover, supporting plant recovery and helping build long-term soil carbon.
The result is a more robust, more transparent, and easier-to-run soil-carbon project.
mOOvement tags show where cattle spend time, where grazing pressure builds, and when a paddock needs rest. This real-time visibility helps prevent overgrazing before it starts, one of the core activities recognised under the soil-carbon method.
AgriProve takes your grazing data, baseline soil results and management changes and uses them to oversee a fully compliant soil-carbon project. When soil carbon improves, you earn ACCUs, and can sell or use them to reinvest in the farm.
Rotation planning, pasture rest cycles, water access, mob behaviour, every decision becomes sharper when you can see what’s happening across the property instead of guessing.
Markets now want evidence of sustainability, traceability and regenerative stewardship. With mOOvement + AgriProve, farmers can demonstrate exactly how grazing is managed, how groundcover is protected and how soil carbon improves over time.
Across Australia, producers are under pressure to deliver both productivity and environmental outcomes. This partnership offers a simple pathway: operational tech that improves day-to-day management, paired with a soil-carbon program that converts better decisions into measurable long-term value.
AgriProve makes soil-carbon projects accessible, and mOOvement provides the live, herd-level data that strengthens those projects. Together, we support farmers who want to build more resilient land, more efficient operations and more income diversity.
1. Register your property with AgriProve
AgriProve will assess your land, map paddocks and outline your pathway into a soil-carbon project.
2. Choose the right mOOvement kit for your herd
GPS tags, BLE tags, water monitors and a simple starter kit give you full visibility across your operation.
3. Get your baseline done
AgriProve collects soil samples and lodges your project, giving you a starting point for future carbon gains.
4. Track, monitor and adjust
Use mOOvement to follow grazing patterns, rest paddocks earlier, maintain groundcover and support soil recovery.
5. Earn from improvements
As soil carbon rises and AgriProve verifies the gains, you receive ACCUs, which can be sold or used through AgriProve’s Deferred ACCU Marketplace to reinvest in farm tech like mOOvement.
In a landscape where soil health, grazing efficiency and traceability increasingly shape market access and profitability, the mOOvement + AgriProve partnership gives producers a clear edge. Better herd visibility. Better grazing. Better soil. Better income stability.
You’re already doing the work, now you can capture the value.
Let’s make every movement count for your animals, your land and your future.
